Inspiration isn’t always visual. Sometimes, it begins with sound. In our collaboration with Kia, we explored how natural movement sounds can trigger the brain’s creative flow state, a discovery that perfectly aligns with Kia’s: Movement that inspires.

To delve deeper, we partnered with creative neuroscientist and futurist Katherine Templar, uncovering that the organic rhythms of nature-like rustling leaves, rushing water, or shifting winds can scientifically enhance focus and imagination.

Working with sound studio DaHouse, we travelled across the globe to record these sounds in the wild. The result was a custom synthesiser, designed to translate nature’s motion into sonic inspiration. This new instrument became the foundation for Kia’s sound logo, feature sounds within new vehicles, and a four-track ambient album created by WAVE, the first artist to exist entirely in the metaverse.

To extend the experience, the synthesiser was also released as a downloadable VST plugin, making the creative tool accessible to artists and producers around the world. This project turns an invisible force inspiration into something you can hear, feel, and build with. A sensory expression of creativity, driven by nature and shaped by science.