For Adidas we created a campaign for the Pureboost go and Purebounce+ shoe. The instruction of Adidas regarding this campaign was to create a design that emphasizes the feeling of the unfinished. Focussing on the ongoing process of creating the new.
Since I was responsible for the design I started off with a font-type based on the unfinished concept which resulted in a logotype. This logotype has a raw and unfinished look and feel. Continuing further in my design work, the rest of the elements of the logo emerged, originating from the logotype that I created.
These specific elements gave this campaign an absolute raw and unfinished feeling.