Currently Design Lead at Saatchi & Saatchi in London, I work at the intersection of brand strategy and visual communication, using design as a platform for craft, collaboration, and experimentation. I believe in the power of bold, vulnerable ideas that live on the edge of art; grounded by strategic frameworks that make them resonate.
To me, design is more than visuals. It’s a versatile tool, equally at home in a three-second social post or a complex identity system, and always in service of clarity, emotion, and intent. I believe in design rooted in clear thinking, built on systems that adapt and challenge the status quo.
Over the years, I’ve had the chance to learn from some of the best in the industry, creating work at agencies like Saatchi & Saatchi, Anomaly, Innocean Berlin, and TBWA\ for brands including Google, TikTok, Samsung, Adidas, Heineken, Hyundai, Kia, Rimowa, and more.
I’ve worked across four countries and cultures, often outside my native language. That cross-cultural perspective has shaped how I think, how I design, and how I collaborate; making diversity not just a context, but a core part of my creative process.
My goal in life is to strive for independence, to enjoy the work, create continuously, and work relentlessly. I thrive on connecting the dots, thinking in systems, and seeing the bigger picture. I’ve grown by surrounding myself with the brightest minds, embracing challenges, and turning every opportunity into a chance to learn and lead.
Aston Martin Samsung Gaggenau Johnnie Walker Rimowa Nespresso Zalando Google TikTok L'Occitane Hyundai Global Hyundai Europe Kia Motors Global Kia Motors Europe Sony Genesis Festival of Animation Heineken McDonald's Adidas Charite Universitatsmedizin Berlin Albert Heijn Vodafone Sparta Hudson's Bay Staatsloterij Douwe Egbert's Nissan Arla Finavia - Helsinki Airport Amnesty International Unox Unilever Symbio Robotics Larsen & Buhl Amalie Jakobsen John Lewis Waitrose