Currently Design Lead at Saatchi & Saatchi in London, I build brand systems that help ideas survive beyond the first presentation. My work sits between strategy, identity, art direction and production, with a focus on creating structures that make brands clearer, faster and easier to use in the real world.

I believe the strongest brands are not just visually distinctive. They know what to say, how to behave, what to prioritise, and what to leave behind. Good design turns taste into decisions. It gives teams a foundation, not just a look.

My approach is built around clear thinking, craft and practical systems. From campaign worlds and identity systems to templates, tools and AI-assisted workflows, I’m interested in design that can flex without falling apart. Work that feels expressive, but still has a spine.

Over the years, I’ve worked with agencies including Saatchi & Saatchi, Anomaly, Innocean Berlin and TBWA\ across brands such as Google, TikTok, Samsung, Adidas, Heineken, Hyundai, Kia and Rimowa.

Having worked across four countries and often outside my native language, I’ve learned to treat context as part of the work. Different cultures, teams and markets have shaped how I listen, collaborate and build. For me, design is not just about making things look right. It is about creating the structure that helps people move with more clarity, confidence and intent.

My goal in life is to strive for independence, to enjoy the work, create continuously, and work relentlessly. I thrive on connecting the dots, thinking in systems, and seeing the bigger picture. I’ve grown by surrounding myself with the brightest minds, embracing challenges, and turning every opportunity into a chance to learn and lead.

Independence  Flexibility  Relentless Creativity  Elite Minds

Cannes Lions D&AD Top 30 Brand Visionaries If Design Award ADC Global Clio Awards Best of Behance Eurobest ADC Germany Cresta Awards The Lovie Awards ADC Netherlands THE ONE SHOW FWA New York Festivals Vuoden Huiput SAN Jonge Honden Awwwards British Arrows

Saatchi & Saatchi London Anomaly London Anomaly Berlin Innocean Berlin TBWA\Neboko TBWA\Helsinki

Aston Martin Samsung Gaggenau Johnnie Walker Rimowa Nespresso Zalando Google TikTok L'Occitane Hyundai Global Hyundai Europe Kia Motors Global Kia Motors Europe Sony Genesis Festival of Animation Heineken McDonald's Adidas Charite Universitatsmedizin Berlin Albert Heijn Vodafone Sparta Hudson's Bay Staatsloterij Douwe Egbert's Nissan Arla Finavia - Helsinki Airport Amnesty International Unox Unilever Symbio Robotics Larsen & Buhl Amalie Jakobsen  John Lewis Waitrose Subway Oreo EE