To celebrate 110 years of Aston Martin, we were tasked with honouring the brand’s legendary heritage by reviving its first-ever monogram—a symbol of elegance, strength, and legacy. At the heart of the campaign for the Aston Martin Valour, this iconic mark became a focal point, bridging the company’s past with its bold vision for the future.

The creative direction embraced a distinct visual tone, drawing inspiration from 1970s album art to shape the campaign’s colour language. Two primary palettes - Tungsten City and Blue Wave - defined the campaign, echoing the Valour’s bodywork and interior with hues that feel both retro and futuristic. The result is a timeless visual aesthetic: rich, cinematic, and era-fluid.

Every element of the campaign was crafted to evoke emotion and rekindle a sense of unfiltered driving. Bold yet refined, the Valour’s story is told through visuals that celebrate what the road forgot - the visceral, analog spirit of performance and design.