Azura is a conceptual brand created as a comprehensive educational tool to guide designers through the process of developing a brand entirely from scratch using Figma, without the need for financial resources. This project involved a complete branding exercise, relying exclusively on free stock imagery and fonts to demonstrate the accessibility and potential of design within resource constraints.

Over the course of three months, more than 20 in-depth tutorials where shared via Instagram documenting each stage of the brand’s development. Making it an educational tool to explain how branding and Figma as a tool works.

Upon the project’s completion and sharing months of free content, the full work files, along with the complete set of tutorials, are now available for download.